Sarika Persaud


Intro //

AJOVY® (fremanezumab) is a prescription medicine used for the preventive treatment of migraine in adults. As a designer, I was tasked with a website optimization and redesign of the existing site. My goal was to create a user-friendly and visually appealing website that accurately reflected the brand's mission and message.

The Concept

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The AJOVY website optimization project was an effort to enhance the user experience and improve the overall aesthetic of the site.

When building the site map for the new structure of the AJOVY website, it was important to consider the overall user experience. The site map was designed to make it easy for patients to navigate and find the information they are looking for. Overall, the use of bold colors in the branding and a well-structured site map helped create a visually appealing website that is easy to navigate.

Our team started by streamlining the sub-navigation, switching from a horizontal layout to a more intuitive and user-friendly vertical one. In addition, we simplified the typography hierarchy, streamlining all type in terms of weight and point size, and applied left alignment throughout the site.

Overall, the AJOVY website optimization project was a success, delivering a user-friendly, visually appealing, and easy-to-navigate website that accurately reflects the brand's mission and values. Visit to see more.


Associate Designer, TBWA\Health Collective