Artist Couture
Packaging Design | Digital Campaigns | Beauty Branding
Founded by celebrity makeup artist Angel Merino, Artist Couture is a beauty brand rooted in confidence and creativity. I supported their in-house team across limited-edition packaging, marketing assets, and seasonal promos.
Project overview
My role focused on developing premium packaging and marketing visuals for Artist Couture’s product launches. The goal was to craft a brand experience that matched the boldness of the product and the luxury of its creator.
The Challenge
- Design packaging that stands out in a crowded luxury beauty market
- Translate the founder’s persona into a visual system that feels modern and aspirational
- Drive awareness and conversion across owned channels
Outcome
- Delivered a cohesive luxury brand identity that successfully positioned Artist Couture in the premium beauty market
- The brand system enhanced product perception and supported successful product launches
Ethereal Bloom Collection
Soft, radiant, and romantic. I helped shape this launch’s visual language through floral-inspired packaging layouts, pastel foil treatments, and delicate type design.
Love Spring Blush Palette
Soft yet sculptural. I worked on packaging design for this bestselling trio, exploring custom die-lines and finishes that mirrored the palette’s silky tones. The typography and layout paid homage to the ‘90s romance trend while maintaining modern polish.
Glow All Out (Holiday Kit)
A giftable mini set for lips and eyes, designed to feel rich and ready-to-gift. I supported packaging design with clean layouts, tonal accents, and metallic foils, and extended the system into holiday promos.
Web Banners & Landing Pages
Designed homepage and landing assets that captured the energy of each launch and influencer collaborations.
Promotional Kits
Inserts and visuals to support influencer mailers and retailer launches
Email Campaigns
CRM templates and promotional flows for new drops and sales
