Exposure

Content Marketing Design

Overview

Exposure is a content marketing campaign for a Canon blog. Canon’s first blog provides answers to all camera and photography related questions.

Team
  • UX, UI Designer Sarika Persaud
  • Art Director Hira Ali
  • Copywriter Lauren Steigerwald
Responsibilities
  • User Research
  • Interaction
  • Visual Design
  • Prototyping & Testing

The problem?

Canon offers so many precuts and tools, but no erect way to fully understand how to utilize these tools. There is a large passion for photography. Canon offers so many techniques and execution methods that people are unaware of. This prevents them from further exploring their passion.

Solution

  1. Content Marketing Blog

    Exposure is Canon’s first blog that is divided into direct categories, and subcategories that make answering any camera/photography-related questions easier.

Conceptualization

  1. Categories

    The blog will be divided into categories according to the area of interest such as travel, tech, and beauty. Each category includes different sub-categories at the bottom. Categories can be easily found within the footer as well.

User Personas
Wireframe
Sitemap

Design Assets