FIT Finds

Digital Product Design


Navigating through FIT has been a challenge for students due to confusing signage and poor color coordination of buildings. A new, refined digital system of way-finding allow students to make navigation and communications faster and easier.

  • UX, UI Designer Sarika Persaud
  • Art Director Uten Lama
  • Copywriter Brittany Hernandez
  • User Research
  • Interaction
  • Visual Design
  • Prototyping & Testing

The problem?

Through further research and conducted interviews, there was common complaints about: 1. Way-finding in FIT 2. Discovering nearby amenities 3. Engaging in social opportunities & events


  1. A Way-finding Application

    A personalized app for FIT students with access to a live GPS, event calendar, and nearby amenities.

  2. Indoor Kiosk

    Allow students to discover FIT facilities and amenities on campus through a digital experience.


  1. Way-finding App & Interactive Advertising

    FIT Finds provide an immersive and informative experience for campus visitors, staff and students. Our personalized way-finding app will get students around campus with confidence. The live interactive kiosk provides a fast, digital, connected student experience with access to facilities & campus directory.

User Persona
Affinity Map
Journey Map

Design Assets