Cards Against Bad Sex ♣️
Social Media/ Packaging
Overview
K-Y will partner with Cards Against Humanity (CAH) with a physical card game collaboration and a takeover of gamified elements on Instagram Stories.
Role
- Designer Passion Project
Responsibilities
- Content Design
- Social Media
- UX, UI Design
- Visual Design
The problem?
KY is considered a boomer by Gen Z. It needs to capture Gen Z's attention and get them involved in the sexual revolution. This target audience loves to play social games.
Solution
- KY x Cards Against Humanity
To tap into this internet savvy generation, KY will partner with CAH, a party game where players complete fill-in-the-blank statements using words or phrases typically deemed risqué. We will do so with a physical card game collaboration & a takeover of gamified elements on IG stories.
Conceptualization
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Social Media Takeover
We will build anticipation of the K-Y x CAH collaboration by revealing only a handful of K-Y’s game cards on the CAH Instagram page. We’ll share the cards on K-Y’s Instagram Stories, as well.
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Gamified Instagram Stories
Social sites are all about connecting, and people will engage with K-Y on the CAH page. Interactive stories are also available where users can fill out different scenarios and answer poll questions.
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The Pleasure Box
On International Pleasure Day, Cards Against Humanity will release 'Pleasure Box,' a special edition pack that doubles as a unique bedroom game, spicing things up. Playing pieces will include packets of K-Y lube, condoms, and a massager to get imaginations flowing.
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KY x Cards Against Humanity Pop-up Shop
The pop up shops will be a series of rotating stores that feature the Pleasure box. Shopping locations can be found in lingerie stores, wine shops, and bars.
Research/ Brainstorm
Mood board
Branding
What I Learned
