#FertilityFact

Rebranding, Integrated Campaign

Overview

#FertilityFact aims to bring awareness of the potential risks of infertility to both women and men through a range of platforms including print, digital, and interactive.

Team
  • Copywriter Brittany Hernandez
  • Illustrator Alexi Cassidy
  • UX, UI Designer Sarika Persaud
Responsibilities
  • User Research
  • Interaction
  • Visual Design
  • Prototyping & Testing

The problem?

The signs and symptoms of infertility goes unnoticed until a couple tries to conceive. Lifestyle risk factors that lead to infertility is often overlooked.

Solution

  1. Fertility Tracker App

    Observe and record fertility signs, which uses to predict the best days for baby-making or taking a pregnancy test.

  2. Bathroom & Subway Takeover

    Advertising that alerts the public through a health focus on infertility causes.

  3. Social Media Campaign

    The #FertilityFact campaign will bring awareness to the causes of infertility.

Conceptualization

  1. App Design

    Hopeful moms-to-be observe and record fertility signs, which uses to predict the best days for baby-making or taking a pregnancy test. Users may also discover fertility related articles and chat with a live gynecologist. Cost is free. Make tracking your cycle and fertility days so much easier with the Modern Fertility App.

  2. Current App

  3. UI Redesign

  4. Social Media Campaign

    A hashtag campaign #FertilityFact to share the underlying causes of infertility.

  5. Bathroom Takeover

    The most common causes of infertility alerts the public using drawings of vibrant, floral uterus illustrations on toilet doors and bathroom mirrors.

  6. Subway Advertising

  7. Packaging Rebrand

Research/ Creative Brief
Mood board
Logo Exploration
Design Assets
What I Learned