Moderna
Brand Refresh | Visual Identity | Launch Assets
A full-scale internal refresh for Moderna, focused on visual identity, brand storytelling, and launch execution.
Project overview
During the height of the pandemic, I supported Moderna's brand team by helping translate their scientific credibility into a consumer-ready visual identity. My work spanned brand guidelines, social toolkits, and campaign assets that made complex information feel clear, trustworthy, and human.
The Challenge
- Evolve Moderna's visual system for a broader audience
- Maintain consistency across internal and external touchpoints
- Support real-time COVID communications with quick-turn assets
Outcome
- Delivered over 40 global brand and social assets
- Designed key components for Moderna's internal and partner-facing brand toolkit
- Maintained brand consistency during critical public health moments
- Supported essential messaging around vaccine awareness, trust-building, and education
Moderna's mRNA strand is a technology used to create innovative therapies and vaccines. The strands are used as key design elements that help guide the audience through our materials, messaging, and content.
Brand Book
Moderna’s brand book outlined core elements, including typography, color, imagery, layout principles, and strand usage. The brand book served as a tool for internal teams and partners to execute a cohesive and forward-thinking identity system.
Launch Materials
Social, stationery, business cards, Zoom/Teams backgrounds, and press collateral reflected the updated brand identity in both print and digital form. Every asset reinforced Moderna’s bold, science-forward tone and new visual voice.
Moderna in the Environment
We translated the identity into physical spaces with branded wall graphics, conference room installations, and vinyl decals for entryways.
Branded Merchandise
From custom apparel to drinkware, we created branded swag that made the identity tactile and wearable. Designs remained functional but visually aligned with the core strand and color system.
