Sarika Persaud


Intro //

As a designer on the Moderna brand refresh campaign, my role specifically focused on designing the brand book and executing launch assets. It was an exciting project to be a part of, as Moderna is a leading biotech company with a significant impact on the healthcare industry.

Moderna's mRNA strand is a technology used to create innovative therapies and vaccines. The strands are used as key design elements that help guide the audience through our materials, messaging, and content.

The Concept

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For the visual identity, we created a set of guidelines that included typography, imagery, and graphic elements. We worked to ensure that all elements were cohesive and aligned with the brand's new direction.

Moderna's launch event branding was characterized by the bold color palette of red and blue, as well as the strand design. The branding was reflected in various communication materials, including stationery, Zoom/Teams backgrounds, and business cards, among others.

Another aspect of the project was designing assets for the office space. This included creating wall graphics and branded merchandise. It was important to me that the designs for the office space were functional, as well as visually appealing.


Associate Designer, TBWA\Health Collective