Sarika Persaud

Palforzia

Intro //

PALFORZIA® [Peanut (Arachis hypogaea) is an oral immunotherapy to help reduce the severity of allergic reactions to peanuts. As a designer, I was tasked with creating a brochure that would educate patients and healthcare providers about the drug and its benefits.

The Concept

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The brochure is available in 3 channels: directly to caregivers in the office, as part of the HCP Toolkit for when allergists are talking to caregivers/patients, and inserted in a toolkit for local support groups.

The use of bold hues and energetic imagery helped to create a sense of excitement and positivity, while the clear, concise language provided all the necessary information in an accessible and easy-to-digest format.

I approached the design with a focus on bold, eye-catching colors and inviting, lifestyle photography. The goal was to create a brochure that accurately conveyed the message of hope and relief that PALFORZIA® offers to those living with peanut allergies.

Team

Associate Designer, TBWA\Health Collective