Sarika Persaud

Princess Cruises

Intro //

The "I Love this Boat" campaign by Princess Cruises highlights the beauty and amenities of their experiences. The campaign features destinations masked inside a sea witch, a mythical creature representing the brand's adventurous spirit and love for travel. As the designer, I was responsible for designing and animating graphics for social media and collateral.

The Concept

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The campaign, which can be found on social media, highlights the unique and immersive experiences that are available on a Princess Cruises trip, from exploring ancient ruins to soaking up the sun on a tropical beach.

The campaign features a variety of seawitch themed merchandise, including postcards, T-shirts, and tote bags, which can be found in the Princess Cruises store. The merchandise is designed to be a tangible reminder of the memories and experiences that customers can create while on a Princess Cruises ship.


Designer, Terri & Sandy