Beauty by Sephora

UX, UI, Digital Product Design


Introducing a Digital revolution to Beauty. Beauty by Sephora brings an immersive education app dedicated to enlighten beauty advisors, artists, and lovers all around the world.

  • UX, UI Designer Passion Project
  • User Research
  • Interaction
  • Visual Design
  • Prototyping & Testing

The problem?

The Sephora app lacks an educational aspect for professionals. Features included are solely e-commerce based, where users can only shop beauty products & earn rewards.


  1. Augmented Reality Makeup Tutorial

    Designed to be used in a split-screen experience while viewers watch the makeup tutorial.

  2. Live Skin diagnostic tool

    Utilizes deep learning technology to provide consumers with real-time skincare analysis and product recommendations.

  3. Beauty Advisor

    Chat with a professional for following tips and product recommendations based on your skin analysis.


  1. Social Media Integration

    #BeautyBySephora social media campaign introduces a revolution to digital beauty.

  2. Beauty Educational App

    The Sephora Makeup Artist Edition App has your beauty questions and concerns covered from head to toe. Immerse yourself into an educational, beauty experience. Features include Real-time AR Makeup Tutorial, Skin Simulation & a personalized beauty quiz. Plus, scan users’ faces and recommend products directly from Sephora.

Journey Map
Design Assets
What I learned