Tennessee Disruption 🏳️‍🌈

Poster Design

Overview

After Bill 1182 was raised in Tennessee that would require ‘warning’ signs placed outside of the state's bathrooms, the agency decided to take action with signs of supportive messaging. Poster credits: TBWA\Chiat\Day NY.

Role
  • Associate Designer DXD, TBWA\Chiat\Day NY
Responsibilities
  • Visual Design

The problem?

When a Nashville-based employee raised a “dehumanising, degrading and transphobic Bill 1182” to the agency’s leads in diversity, equity and inclusion, the team decided to respond.

Conceptualization

  1. Surround the Sign

    The posters wrap messages of LGBTQ support around signage that would be required if the law survives legal challenges. The signs don't have any practical use right now, and we hope they never will. But it will require continued community support.