Sarika Persaud

TBWA Health Collective

Intro //

As a designer within the agency, my role involved creating the logo and branding assets for TBWA\Health Collective, actively contributing to the development of their distinctive identity.

I strategically infused the vibrant yellow and black color palette into TBWA\Health Collective's logo and branding, paying homage to the iconic Chiat Day backslash identity. This choice not only adds energy but also stays true to the distinguished TBWA family lineage.

I designed engaging employee merchandise that seamlessly complements the overall branding, fostering unity among team members and transforming the workspace into a vibrant showcase of TBWA\Health Collective's identity.