The Women's Hike

Integrated Campaign

Overview

On International Women’s Day weekend, The North Face will team up with The Women’s March to march for our planet by sponsoring The Women’s Hike, a national event designed to combat climate change.

Team
  • Content Designer Sarika Persaud
  • Art Director Hira Ali
  • UX, UI Designer Lauren Steigerwald
  • Art Director Ashley Aviles
Responsibilities
  • Social Media Strategy
  • Mobile Development
  • Visual Design
  • Research

The problem?

The Women’s March of 2017 saw the rise of gender equality activists. We marched for women, but we overlooked Mother Nature.

Solution

  1. Integrated Campaign

    A combination of social channels, outdoor advertisements, and an AR experience will make it clear that when we hike, we hike for the future of our planet.

Conceptualization

  1. Ms. Rushmore AR Feature

    The founding fathers will change to Thunberg, Earhart, Maathai, and Sacagawea. Mt. Rushmore will transform into Miss Rushmore.

  2. Out of Home Promotional Banner

    Interactive digital displays and banners will be placed in different environments to promote the event.

  3. Influential Women Hiking Plaques

    The North Face will also share stories of inspirational women by stationing plaques along the hiking trails.

  4. #TheWomensHike Social Media

    Social media environmental ambassadors will promote the event across a variety of platforms.

  5. The Women's Hike Microsite

    Users can find out how to register for a hike, purchase merchandise and share the news on Twitter or Facebook.

  6. The Women's Hike Merchandise

    The North Face will gear up women with merchandise for the hike.

Sketches
Wireframes
Branding