The Women’s March of 2017 saw the rise of gender equality activists. We marched for women, but we overlooked Mother Nature.
A combination of social channels, outdoor advertisements, and an AR experience will make it clear that when we hike, we hike for the future of our planet.
The founding fathers will change to Thunberg, Earhart, Maathai, and Sacagawea. Mt. Rushmore will transform into Miss Rushmore.
Interactive digital displays and banners will be placed in different environments to promote the event.
The North Face will also share stories of inspirational women by stationing plaques along the hiking trails.
Social media environmental ambassadors will promote the event across a variety of platforms.
Users can find out how to register for a hike, purchase merchandise and share the news on Twitter or Facebook.
The North Face will gear up women with merchandise for the hike.